Muji Competing with Established Brands Like Shiseido in Personal Care Market
What happened
Muji is expanding its presence, recently opening its 13th store in Eastwood City, Libis. During this expansion, Muji products were noted to be competing with established brands like Shiseido. Muji president Takeshi Akiyoshi stated that while competitors like Dior and Shiseido have their own versions of products, they are often expensive, noting that a specific Booster Serum is available for P790.
From philstar.com
Why it matters
The competitive pressure from value brands like Muji is noted in the personal care market. This market observation highlights the competitive pressure against Shiseido's premium pricing and market position.
From philstar.com
Who's involved
- ShiseidoJapanese multinational personal care company facing competitive market pressures.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- ShiseidoSpeculative
Shiseido could face pricing pressure and market share challenges from value brands entering the segment.
Keep exploring
The entities involved
-
Shiseido
Japanese multinational personal care company
Nothing else this week.