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  1. Sephora is rolling out inclusive retail initiatives across its markets in Europe.

Sephora Europe leverages music collaborations for holiday sales push

1 report, 1 independent Updated Fri 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Sephora Europe hired John Legend to compose an original song, “Here It Is,” for its holiday campaigns. This collaboration occurs as Legend prepares to release his studio album, “Muse,” on October 23, which was produced by Pharrell Williams. Sephora has previously utilized Mariah Carey for marketing campaigns during the holiday season.

From wwd.com

Why it matters

Some supportBrind's analysis of the reports

The partnerships illustrate Sephora’s marketing strategy in Europe, capitalizing on the holiday shopping period. NielsenIQ reported in 2025 that nearly a quarter of annual beauty sales occurred during November and December.

Sephora is rolling out inclusive retail initiatives across its markets in Europe.

From wwd.com

Who's involved

  • John LegendComposed an original song for Sephora’s holiday campaign.
  • Pharrell WilliamsProduced John Legend’s upcoming album, “Muse.”
  • Mariah CareyWas used by Sephora for a past holiday marketing campaign.
  • SephoraIs running holiday campaigns and retail initiatives in Europe.

Who could feel it

Possible knock-on effects

These are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.

  • SephoraSpeculative

    The campaigns might increase consumer demand and sales for beauty products during the holiday season.

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Part of

Sephora is rolling out inclusive retail initiatives across its markets in Europe. All 1 developments

The entities involved

Coverage

Newest first; wire copies grouped