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National Vision Holdings utilizes America's Best as a retail brand, which recently underwent a brand transformation with the help of VML. Joe VanDette serves as the Chief Brand and Marketing Officer.

2 reports, 2 independent Updated Aug 19
Gone quiet Reached 2 outlets in its first 24 hours
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National Vision Holdings utilizes America's Best as a retail brand, which recently underwent a brand transformation with the help of VML. Joe VanDette serves as the Chief Brand and Marketing Officer.

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Coverage

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  • PR NewswireAmerica's Best Unveils Major Brand Transformation: VML Relaunches Eye Care Retailer's Identity with the Powerful Message "Every Eye Deserves Better" Brand's fresh, joyful new look designed to appeal
  • StockStoryEYE Q2 Deep Dive: Brand Revamp, Pricing Actions, and Managed Care Drive Results Optical retailer National Vision (NYSE:EYE) reported Q2 CY2025 results exceeding the market’s revenue expectations , wi