Manitoba Records 11.1 Million Visitors in 2025, Driving $2.4 Billion in Spending
What happened
Manitoba welcomed a record 11.1 million visitors in 2025, who collectively spent $2.4 billion across the province. International visitation increased by 52 percent, while visitors from the United States rose 50 percent, according to figures released by Travel Manitoba. This record year occurred despite significant losses in parts of the tourism industry during the spring and early summer wildfire season.
From steinbachonline.com
Why it matters
The tourism spending generated almost $450 million in provincial tax revenue and supported jobs and businesses throughout Manitoba. Stronger visitor growth in later quarters helped offset declines in visitation and spending that occurred between April 1 and June 30, 2025, due to the wildfire season.
From steinbachonline.com
Who's involved
- Nellie KennedyTourism Minister for Manitoba
- ManitobaProvince of Canada where the tourism figures apply
- Mennonite Heritage VillageAttraction located within Manitoba
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- ManitobaSpeculative
The province of Manitoba could see increased tax revenue and economic activity from the tourism sector.
- Mennonite Heritage VillageSpeculative
Mennonite Heritage Village might see a direct boost to its revenue from record visitor spending.
- SteinbachSpeculative
Businesses in the local area might see increased sales and economic activity due to higher visitor spending.
Keep exploring
The entities involved
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Nellie Kennedy
Canadian politician
Nothing else this week.
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Manitoba
province of Canada
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Mennonite Heritage Village
museum in Steinbach, Manitoba, Canada