Netflix pursued Roku for first-party ad data and subsequently lost the bidding war to Fox.
1 report, 1 independent
Updated Jun 20
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What happened
Netflix pursued Roku for first-party ad data and subsequently lost the bidding war to Fox.
Who's involved
What this event is mainly aboutKeep exploring
The entities involved
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Netflix, Inc.
American media company
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Roku
brand of streaming media players
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Fox
Finnish TV channel