- Apple CEO stated that price increases for the iPhone 18 lineup are unavoidable, with the next major launch anticipated in September.
- Apple is releasing the iPhone 18 series, featuring the iPhone Ultra and powered by the A20 Pro chip.
- Retailers are discounting the iPhone 17 lineup while buyers face higher prices for the upcoming iPhone 18.
iPhone 18 Launch Drives Secondary Market for Older Models
What happened
With the introduction of the iPhone 18, the iPhone 15 is now three generations old. The market for older models is shifting, with some retailers offering refurbished units. For example, Back Market is offering a professionally refurbished, unlocked iPhone 15 with 128GB storage for $401, down from a usual price of $729.
From gizmodo.com
Why it matters
The introduction of the newest flagship device is creating market dynamics for previous generations. This shift is driving secondary market demand for older models, which is a factor in the overall ecosystem sales for the company.
From gizmodo.com
Who's involved
- Apple Inc.Manufacturer of the iPhone 18 series and the iPhone 15 model
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Apple Inc.Speculative
The company could see secondary market demand for older models boost overall ecosystem sales.