Toys R Us expands retail presence with new store openings and partnerships
1 report, 1 independent
Updated Oct 6
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What happened
Toys R Us is expanding its physical presence through new stores and pop-up locations. The company plans to grow its store count from 40 to 120 through a partnership with Go! Retail Group. A new permanent store is scheduled to open at Williamsburg Premium Outlets on November 1.
From pilotonline.com
Why it matters
The expansion marks the largest domestic comeback for Toys R Us in years. The new stores will carry a variety of licensed toys and collectibles, including Barbie, LEGO, Pokémon, and Hot Wheels, increasing product availability in physical retail locations.
From pilotonline.com
Who's involved
- BarbieA persona whose intellectual property is carried in the new toy stores
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The entities involved
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Barbie
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