Beiersdorf and Novelis Launch Nivea Creme Tin with 95% Recycled Aluminum
What happened
Beiersdorf and Novelis announced that the Nivea Creme tin now contains 95% recycled aluminum, a change made possible by joint research and development between the two companies. The recycled material is sourced from Novelis’ recycling network, which includes the Novelis Nachterstedt center. The new tin was launched in Germany in early 2026 and is scheduled to be available in other markets in 2027.
From packagingeurope.com
Why it matters
The change aims to lower the carbon footprint of the packaging while maintaining the product's durability and appearance. The companies claim that recycling aluminum requires only 5% of the energy needed to produce new aluminum. This move follows a similar announcement in 2024 regarding the tin's recycled content.
A demonstration involving local industry participation and corporate sponsorship took place in Hamburg.
From packagingeurope.com
Who's involved
- BeiersdorfLaunched the Nivea Creme tin using 95% recycled aluminum.
- NovelisProvided the recycled aluminum and established a recycling center in Hamburg.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- BeiersdorfSpeculative
Might see increased market demand due to the improved sustainability profile of its products.
- NovelisSpeculative
Could see increased revenue from its recycling network and high-recycled content material supply.
Keep exploring
The entities involved
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Beiersdorf
German personal care company
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Novelis
American aluminium manufacturer