NielsenIQ reports men's interest in appearance and skincare is rising globally
What happened
NielsenIQ found that 36% of men now say looking their best, including beauty and skincare, matters more than it did five years ago, and 54% say aging well has become more important. In 10 Western European markets, the sales value of all-gender skincare grew 7% year over year, while male-targeted skincare remained flat. Interest in appearance varies by market, being particularly strong in India (69%) and Mexico (63%).
From nugget.ca
Why it matters
The findings suggest that consumer purchasing behavior is shifting, indicating that beauty brands may need to look beyond traditional product positioning to understand men's needs. The growth in all-gender skincare sales in Western Europe points to a material consumer trend shift.
NielsenIQ conducted consumer research for a Product of the Year Award, which serves as a market guide for products.
From nugget.ca
Who's involved
- EuropeA market where all-gender skincare sales grew 7% year over year
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- EuropeSpeculative
Brands selling non-gender-specific skincare might see increased revenue due to the 7% growth in all-gender sales.