Nike Reports Flat Global Sales Amid Strong Australian Performance and China Decline

Nike reported flat sales growth globally for the fiscal year ending May 31, reaching US$46.4 billion, which was down 2 per cent on a currency-neutral basis. While the Greater China market saw an 11 per cent sales dive, the Australian arm of Nike reported total sales of $985.4 million in FY26, up from $891.2 million in FY25. Sales in North America grew 5 per cent, partially offsetting declines in Europe, the Middle East, and Africa.

The global sales figures show that while Nike's Australian market performed strongly, overall company performance was challenged by a significant drop in Greater China. The company also reported a 32 per cent rise in net inventories, reaching $178 million.