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Nissan's corporate leadership published comments regarding its brand strategy in the US market, noting Infiniti is a brand under Nissan's corporate umbrella.

2 reports, 2 independent Updated Jun 29
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What happened

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Nissan's corporate leadership published comments regarding its brand strategy in the US market, noting Infiniti is a brand under Nissan's corporate umbrella.

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How it developed

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  1. Infiniti announced a strategic goal of capturing 85% of the US market and confirmed sharing investments with Nissan platforms.Sub-event
  2. Nissan, under new CEO Espinosa, is rolling out Infiniti models in North America to improve its corporate standing.Sub-event
  3. Nissan leadership outlines US brand strategy, confirming Infiniti's status as a Nissan brand.1 source

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