Norxe expands into direct-view LED display technology from Norway
What happened
Norxe, a Norwegian manufacturer of high-performance projection systems, presented its direct-view LED (dvLED) display technology in Orlando. The company is expanding beyond specialist projector manufacturing into broader display technologies. The new platform allows Norxe to apply its experience in high frame rates, low latency, and color management to this new display technology.
From blooloop.com
Why it matters
Norxe is shifting its business scope from projectors to broader display technologies. This move positions the company to compete in the visitor attractions market. The dvLED platform is relevant to companies like Mattel and The Walt Disney Company, which operate in the attractions segment.
From blooloop.com
Who's involved
- Espen OlsenVice president of global sales at Norxe
- NorwayCountry where Norxe maintains R&D, engineering, and manufacturing
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- DisneylandSpeculative
Disneyland might face changes in display costs or revenue as Norxe enters the visitor attractions market.
- The Walt Disney CompanySpeculative
The Walt Disney Company may see changes in display supply or costs as Norxe targets the visitor attractions market.