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NRF Forecasts $13.5 Billion Halloween Spending, Cites Early Shopping Trends

2 reports, 1 independent Updated Thu 00:00
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New informationRepeats or wire copies

AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

A report from the National Retail Federation, utilizing market data from Prosper, forecasts that consumers will spend $13.5 billion on Halloween purchases this year, surpassing last year's $13.1 billion. The survey found that discount stores are expected to be the top destination for Halloween purchases at 39%, followed by Halloween/costume stores at 32% and online retailers at 27%.

From retaildive.com

Why it matters

Some supportBrind's analysis of the reports

The findings indicate that while consumers prioritize Halloween spending, they are approaching the season with an emphasis on affordability. Nearly half of shoppers plan to start shopping in September or earlier, with many doing so to stretch budgets or take advantage of promotions.

From retaildive.com

Who's involved

  • National Retail FederationOrganization that released the consumer spending forecast and survey findings
  • PROSPERCompany that provided the market data and surveys utilized by the National Retail Federation

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