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Nutrition apps Noom and MyFitnessPal are leveraging gaming features as a strategy to improve user retention.

1 report, 1 independent Updated Jul 5
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What happened

Some supportReported by 1 outlet

Nutrition apps Noom and MyFitnessPal are leveraging gaming features as a strategy to improve user retention.

Who's involved

What this event is mainly about

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The entities involved

  • Noom

    American company offering weight loss services

    Nothing else this week.

  • MyFitnessPal

    free app and website that tracks diet and exercise

    Nothing else this week.

Coverage

Newest first; wire copies grouped