Olive Young plans five new stores in Greater Los Angeles by 2027
What happened
Olive Young plans to open five additional stores in California by the first half of 2027. These locations include Irvine Spectrum Center, Del Amo Fashion Center, Bloom on Third, and Brea Mall in Greater Los Angeles, as well as Fashion Valley in San Diego. The company previously opened a flagship store in Pasadena and a second location in Century City.
From wwd.com
Why it matters
Olive Young stated its goal is to help K-beauty evolve from a passing trend into an established part of the global beauty mainstream. The company also launched a joint venture in August, bringing 19 Olive Young-curated Korean beauty brands to Sephora stores across the U.S.
From wwd.com
Who's involved
- Olive YoungRetailer expanding its U.S. presence into Greater Los Angeles
- CJ GroupLarger corporate group of Olive Young
- Greater Los AngelesLarge urban region where Olive Young is expanding its market presence
- DaisoCompetitor for market share with Olive Young
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The entities involved
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Greater Los Angeles
large urban region in the United States
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Olive Young
retailer of personal care and beauty products
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