Indian Tablet Market Shifts Towards Premium Segments Amid Price Pressures

India's tablet shipments fell 3.8% year-on-year during the second quarter of 2026. Rising memory prices prompted brands to raise device prices and rationalize their product lineups. The market showed a significant shift toward premium products, with the sub-Rs 20,000 segment declining 43% year-on-year, while the segment priced above Rs 20,000 grew 27% and accounted for 74% of the market.

The market shift validates a move toward premium offerings, where larger displays and capable processors are gaining traction. This trend is particularly pronounced in the Rs 20,000 to Rs 30,000 price band, which saw expansion of 45% year-on-year.