Malaysian regulators require SIRIM certification for Temu and Pinduoduo products
What happened
Temu and Pinduoduo now face new safety certification requirements from SIRIM for online products sold in Malaysia. Local trade groups are demanding stricter enforcement of import regulations and safety standards on these cross-border e-commerce platforms.
From thestar.com.my
Why it matters
Local businesses argue that foreign platforms heavily undercut the retail sector, particularly in fashion, leading to sales slumps for many Malaysian retailers. The requirement for certification aims to regulate products and address safety concerns over uncertified goods.
From thestar.com.my
Who's involved
- PinduoduoChinese e-commerce platform facing new certification demands
- TemuChinese online marketplace facing new certification demands
- SIRIMPart of Malaysian government ministry of trade responsible for safety standards
- MalaysiaCountry where local trade groups are pushing for stricter import regulations
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- PinduoduoSpeculative
Pinduoduo might face increased compliance costs due to SIRIM certification.
- TemuSpeculative
Temu might face increased compliance costs due to SIRIM certification.
- MalaysiaSpeculative
Malaysian SMEs could face squeezed profit margins if they cannot compete on price with cross-border platforms.