Ontario runs Ronald Reagan-voiced ad promoting free trade
What happened
Ontario ran a television advertisement using Ronald Reagan's voice to promote international free trade. The ad, which featured a 1987 quotation from a radio editorial, was paid for by Ontario and aired on major U.S. broadcast networks and ESPN's postseason baseball coverage.
From nationalpost.com
Why it matters
The advertisement led the American ambassador to Canada to warn against Canadian "interference" in U.S. midterm elections. Furthermore, the ad generated ad revenue for ESPN.
From nationalpost.com
Who's involved
- OntarioPaid for the television advertisement promoting free trade beliefs.
- Ronald ReaganHis voice and a 1987 quotation were used in the advertisement.
- ESPNBroadcast the advertisement during its coverage.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- ESPNSpeculative
ESPN could see increased ad revenue from airing the Ontario-paid political advertisement.
Possible ripples
Who this could reach next, traced step by step from the reporting. Possibilities worth considering, not forecasts.- Ontario's paid ad generates revenue for ESPNESPN generated revenue from airing Ontario's paid free trade advertisement.Already happening
- Ontario's free trade ad may challenge Donald Trump's protectionist policiesThe ad may challenge Donald Trump's protectionist policies by promoting free tradePossible
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The entities involved
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Ontario
company
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Ronald Reagan
president of the United States from 1981 to 1989 and actor (1911-2004)
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