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OpenAI Increases Sponsored Posts on Instagram to Promote ChatGPT

2 reports, 1 independent Updated Sep 23
Gone quiet Reached 2 outlets in its first 24 hours
Reports
2
Developments
1
Repetition
50%

New informationRepeats or wire copies

AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

OpenAI has been increasing its creator marketing efforts to promote ChatGPT. The company utilized influencer marketing on Instagram, where it doubled the number of sponsored posts from 61 in June to 122 in July, and then increased this to 141 in August, according to data compiled by influencer marketing platform HypeAuditor. These sponsored posts encouraged influencers to showcase how ChatGPT can be used for business or to support things that are 'good for the world.'

From businessinsider.com

Why it matters

Some supportBrind's analysis of the reports

The strategy reflects a competitive push within the AI industry. By leveraging influencer marketing and paid promotion on Instagram, OpenAI is actively seeking to broaden its user base and grow its associated advertising business. This move contributes to the ongoing rivalry between major players in the frontier AI market.

Business Insider reports on the competitive landscape of frontier AI, specifically focusing on the rivalry between major players like OpenAI and Google.

From businessinsider.com

Who's involved

  • OpenAIAmerican artificial intelligence organization promoting its product via paid social media.
  • InstagramPhoto and video sharing social network used by OpenAI for its marketing campaigns.

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Business Insider reports on the competitive landscape of frontier AI, specifically focusing on the rivalry between major players like OpenAI and Google. All 2 developments

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Coverage

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