OpenAI Increases Sponsored Posts on Instagram to Promote ChatGPT
- Reports
- 2
- Developments
- 1
- Repetition
- 50%
New informationRepeats or wire copies
What happened
OpenAI has been increasing its creator marketing efforts to promote ChatGPT. The company utilized influencer marketing on Instagram, where it doubled the number of sponsored posts from 61 in June to 122 in July, and then increased this to 141 in August, according to data compiled by influencer marketing platform HypeAuditor. These sponsored posts encouraged influencers to showcase how ChatGPT can be used for business or to support things that are 'good for the world.'
From businessinsider.com
Why it matters
The strategy reflects a competitive push within the AI industry. By leveraging influencer marketing and paid promotion on Instagram, OpenAI is actively seeking to broaden its user base and grow its associated advertising business. This move contributes to the ongoing rivalry between major players in the frontier AI market.
Business Insider reports on the competitive landscape of frontier AI, specifically focusing on the rivalry between major players like OpenAI and Google.
From businessinsider.com
Who's involved
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The entities involved
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OpenAI
American artificial intelligence research organization
- Leaders call for international cooperation on AI risks, tech leaders call for oversight, and the CMA proposes stricter search engine choice requirements.
- Experts, including Dario Amodei at Cornell University, warned about the power and limits of AI, specifically citing risks of AI taking control of the internet.
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Instagram
photo and video sharing social network owned by Meta Platforms
Related events
- AI trends are spreading on social media platforms like Instagram, with AI image generation superseding older filters like Snapchat's.
- Meta is leveraging its platforms, including Messenger and Instagram, to distribute an enterprise AI agent that is positioned as a competitor to OpenAI.
- OpenAI, Microsoft, and Anthropic are major AI developers who are cautioning due to agent breakout issues, with information being shared via international news agencies.
- Greg Brockman, president of OpenAI, and his wife were noted for their donation, while Amazon, Google, and OpenAI are ranked among the five biggest tech companies.
- OpenAI's Greg Brockman is involved in a company roundtable in NYC while the Trump administration considers bans on Chinese AI models and the company faces a major hack on the Hugging Face platform.