- Major technology companies, including Microsoft, SAP, Oracle, and ServiceNow, are competing for dominance in the Field Service Management market.
- ServiceNow, Salesforce, Microsoft, and Oracle are competing against each other for large public sector contracts.
- Oracle and Salesforce are identified as peers in the enterprise software and cloud market.
Oracle and Salesforce Shift to Per-User Pricing and ERP/CRM Focus
What happened
Oracle and Salesforce are shifting their strategies to incorporate per-user pricing models while emphasizing adoption of ERP and CRM solutions. This move aligns with broader industry trends where per-user or per-year pricing is replacing large lump-sum licenses.
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Why it matters
As intense competitors in the enterprise software and cloud market, these strategic shifts affect market dynamics. The move toward subscription and per-user pricing changes how large organizations acquire and pay for enterprise software.
Oracle and Salesforce are peers in the enterprise software and cloud market, competing against ServiceNow, Microsoft, and Oracle for large public sector contracts.
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Who's involved
- OracleImplementing strategic shifts, including per-user pricing and ERP/CRM adoption.
- SalesforceImplementing strategic shifts, including per-user pricing and ERP/CRM adoption.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Oracle CorporationSpeculative
Oracle Corporation might face increased competitive pressure on its revenue as Salesforce implements similar strategic shifts.
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The entities involved
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Oracle
company in Madrid, Spain
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Salesforce
American cloud-based software company