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PepsiCo boosted its stake and expanded partnership with Celsius Holdings on September 4, 2025.

14 reports, 12 independent Updated Sep 4
Gone quiet Reached 12 outlets in its first 24 hours
Reports
14
Developments
7
Repetition
79%

New informationRepeats or wire copies

AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Well supportedReported by 12 independent outlets

PepsiCo boosted its stake and expanded partnership with Celsius Holdings on September 4, 2025.

Who's involved

What this event is mainly about
Celsius NetworkPepsiCo

How it developed

Newest first. Tap a step to see who reported it.
  1. Celsius Network is integrating its portfolios into PepsiCo’s distribution system.Sub-event
  2. Celsius Network reported a slowdown in orders from a key distributor in August 2025.Sub-event
  3. While the company name of the rating firm is missing, a Buy rating was maintained for Celsius Holdings on August 23, 2025, despite a target cut.Sub-event
  4. PepsiCo nominated an executive to the Celsius Holdings board.Sub-event
  5. PepsiCo boosted its stake and expanded partnership with Celsius Holdings.1 source
  6. PepsiCo deepened its partnership with Celsius Holdings by increasing stake, acquiring Rockstar, and appointing a board director.1 source
  7. PepsiCo will lead distribution for the Celsius portfolio and Celsius will manage multiple brands.1 source

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The entities involved

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Coverage

Newest first; wire copies grouped
  • ZacksBuy Top Stock CELH on the Dip in September for Big Gains Celsius CELH stock has soared 875% in the past five years, crushing the S&P 500’s 90%. Wall Street flocked to Celsius for its booming sales gr
  • Simply Wall St.3 Growth Companies To Consider With Insider Ownership Up To 39% As the U.S. markets experience a pullback from record highs, with technology stocks leading the decline, investors are keenly observing
  • BarchartPepsi Is Doubling Down on Celsius. Should You Follow Suit and Buy CELH Stock Here? Celsius (CELH) shares closed higher on Friday after beverage giant PepsiCo (PEP) raised its stake in the fitness and
  • Food DivePepsiCo ups stake in Celsius to 11% with $585M deal This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. PepsiCo is
  • Just DrinksPepsiCo ups stake in Celsius Holdings PepsiCo has boosted its stake in Celsius Holdings as part of a multi-faceted deal that sees the energy-drinks business acquire brand rights to Rockstar. The move
  • GuruFocus.comPepsiCo Just Handed Celsius the Keys to Its $585 Million Energy Empire This article first appeared on GuruFocus. PepsiCo (NASDAQ:PEP) is shifting gearsand Celsius Holdings (NASDAQ:CELH) just got hand
  • Simply Wall St.PepsiCo (PEP) Expands Energy Drink Portfolio; New US$585 Million Partnership with Celsius PepsiCo recently announced a significant strategic partnership with Celsius Holdings, reinforcing their long-
  • GuruFocus.comPepsiCo Increases Stake in Celsius With $585 Million Deal This article first appeared on GuruFocus. PepsiCo (PEP, Financials) said Friday it has raised its stake in Celsius Holdings (CELH, Financials
  • Motley FoolCelsius Stock Goes From Rock Star to Rockstar PepsiCo is boosting its convertible stake in Celsius from 8% to 11% in exchange for its fledgling Rockstar Energy product line in the U.S. and Canada. Ce
  • ReutersPepsiCo sharpens energy drink focus with bigger Celsius stake By Anshi Sancheti and Savyata Mishra (Reuters) -PepsiCo has raised its stake in Celsius Holdings through a $585 million deal, as the glob
  • BloombergPepsiCo Boosts Stake in Celsius With $585 Million Deal (Bloomberg) -- PepsiCo Inc. is increasing its stake in Celsius Holdings Inc. in a $585 million deal that will boost distribution of some of the
  • Business WireCelsius Holdings and PepsiCo Strengthen Long-Term Strategic Partnership Companies further align strategic energy partnership to better serve retailers and consumers Celsius Holdings’ Alani Nu brand j
  • BenzingaCelsius Becomes PepsiCo's US Energy Drink Captain In Major Portfolio Deal On Friday, Celsius Holdings, Inc. (NASDAQ:CELH) surged in premarket trading after unveiling a sweeping agreement with beverag
  • InvestopediaPepsiCo Leans More Into Energy Drinks With $585M Celsius Stake PepsiCo is leaning further into energy drinks, increasing its stake in Celsius Holdings to 11% in a $585 million deal. PepsiCo will dist