Journalism Trends Show Press Releases Remain Useful Resource
What happened
A review of media trends found that press releases still hold significant value in journalism. Cision’s 2025 State of the Media report surveyed over 3,000 journalists, finding that 72% named the press release the most useful resource a PR team can provide. Furthermore, Muck Rack’s 2026 State of Journalism report indicated that 86% of journalists stated that at least some of their published stories began with a pitch or a release.
From forbes.com
Why it matters
The findings suggest that while the format of press releases remains effective, the relevance of the content is often lacking. This trend occurs amid structural shifts in the media industry, which could affect newsroom job contraction across various media organizations.
From forbes.com
Who's involved
- Local Media AssociationOrganization potentially affected by structural shifts in the media industry.
- NBC NewsNews division potentially affected by structural shifts in the media industry.
- New York TimesMedia organization potentially affected by structural shifts in the media industry.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Local Media AssociationSpeculative
Local Media Association might face market contraction in revenue due to concentrated newsroom job losses.
- NBC NewsSpeculative
NBC News could face structural shifts in revenue due to newsroom job contraction.
- New York TimesSpeculative
New York Times could face structural shifts in revenue due to newsroom job contraction.
Possible ripples
Who this could reach next, traced step by step from the reporting. Possibilities worth considering, not forecasts.- Newsroom job contraction may force structural shifts at New York TimesNewsroom job contraction may force structural shifts in the New York Times' operationsLikely
- How could the analysis of newsroom employment affect Jonah E. Bromwich?New data on newsroom job losses provides material for journalistsPossible
- Deloitte may incorporate newsroom job loss data into reportsDeloitte may adjust media industry advice based on newsroom job loss dataPossible
- NBC News may face structural shifts from newsroom job contractionNBC News may face structural shifts due to newsroom job contraction.Possible
Keep exploring
The entities involved
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Pew Research Center
think tank based in Washington, D.C., US
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Bureau of Labor Statistics
US government agency
Related events
- CNBC analyzes data released by the Bureau of Labor Statistics.
- Courtenay Brown and Kristin Schwab discuss the latest economic news, specifically the job data released by the Bureau of Labor Statistics and its use by the FED.
- BLS tracks employment data for the District of Columbia.
- Richardson analyzes hiring patterns using data released by the Bureau of Labor Statistics.
- Niche utilized Bureau of Labor Statistics data for its analysis on September 21, 2026.