PG Tips launches major brand refresh and improved blend in UK market

PG Tips announced a significant brand refresh centered on a new tea blend, updated packaging, and an integrated marketing program for the UK market. The new blend, which retains the brand's signature taste, was tested with consumers and outperformed the current PG Tips Original blend in preference and purchase intent. The tea bag weight was also increased from 2.9g to 3.125g, though retail prices remain unchanged across all pack sizes.

The refresh is designed to strengthen shopper engagement and support long-term value growth for the brand within the UK's black tea category. The changes follow extensive consumer research that identified taste and overall quality as the primary drivers of purchase in the market.