IBTM World Forum for Advocacy discusses how business events influence policy in Barcelona
What happened
The IBTM World Forum for Advocacy is taking place in Barcelona, bringing together people who shape policy with those responsible for commissioning and delivering major international events. The central theme is exploring how business events can tell a persuasive story about their value to economies and communities, with the goal of changing policy. Lucy Grey is hosting the Forum, and Philip Collins is leading sessions on 'Telling a more compelling story'.
From c-mw.net
Why it matters
The Forum unites government ministers, city and destination leaders, and senior figures from major international event agencies. By demonstrating the value of business events to societies and economies, the event offers an opportunity to influence the industry’s advocacy agenda.
An initiative has launched in Barcelona, Europe.
From c-mw.net
Who's involved
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Part of
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