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Philip Morris International and Altria operate in the tobacco industry, noting that IQOS is maturing in high-penetration markets like Europe.

3 reports, 1 independent Updated Mon 00:00
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What happened

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Philip Morris International and Altria operate in the tobacco industry, noting that IQOS is maturing in high-penetration markets like Europe.

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What this event is mainly about

How it developed

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  1. IQOS expands its availability through partnerships with PMI airports.1 source
  2. IQOS is maturing in high-penetration markets like Europe, involving PMI and Altria.
  3. PM faces challenges like EU flavor bans in Italy while seeing strong growth in Spain, Greece, and Hungary.

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