Pixalate analyzes CTV Bundle IDs for fraud, while IAB Tech Lab recommends App Store IDs for identification across platforms like Roku and Apple TV.
2 reports, 1 independent
Updated Jul 25
Gone quiet
- Reports
- 2
- Developments
- 1
- Repetition
- 50%
New informationRepeats or wire copies
AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Pixalate analyzes CTV Bundle IDs for fraud, while IAB Tech Lab recommends App Store IDs for identification across platforms like Roku and Apple TV.
Who's involved
What this event is mainly aboutKeep exploring
The entities involved
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Roku, Inc.
American producer of streaming video and audio players for television, based in Los Gatos, California
Coverage
Newest first; wire copies grouped- GlobeNewswirePixalate’s Q2 2025 Report Finds 38% of CTV Bundle IDs Were Malformed, Unidentified, &/or Fraudulent Across Roku, Amazon Fire TV, Apple TV, & Samsung Smart TV London, July 25, 2025 (GLOBE NEWSWIRE) --
- Unknown outlet