Lawsuit Filed in Indiana Over Ulta's Alleged Deceptive Marketing Practices
1 report, 1 independent
Updated Sep 23
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What happened
A lawsuit was filed in Indiana against Ulta Salon, Cosmetics & Fragrance Inc. The plaintiffs, two Indiana women, are seeking class action status in the case. They accuse the company of violating Indiana’s Deceptive Commercial Electronic Mail Act by spamming customers with misleading emails.
Why it matters
The complaint alleges that Ulta used various tactics to create a false sense of urgency regarding product purchases. Specifically, the suit claims that deals were advertised as having immediate deadlines when they were available for longer periods.
Who's involved
- Chuck GoodrichBeauty and fragrance retailer accused of deceptive marketing practices.