Pret A Manger Relaunches Subscription Club; Corporate Ties Revealed
What happened
Pret A Manger revamped its monthly subscription club, Club Pret, which now provides members with up to five barista-made drinks daily for $50 a month, along with 20% off the full menu. The brand is celebrating the relaunch with a pop-up event at its Union Square location in New York City on October 23. The corporate ties linking Pret A Manger to Panera Bread and Krispy Kreme, and its majority ownership by JAB Holding Company, were recently revealed.
From mediapost.com
Why it matters
The corporate structure places Pret A Manger under the ownership of JAB Holding Company, which also has transactional ties to Keurig Dr Pepper. The subscription club relaunch aims to improve brand engagement and potential revenue for the company.
From mediapost.com
Who's involved
- Panera BreadAmerican restaurant chain that is a sister brand to Pret A Manger.
- Krispy KremeAmerican global doughnut company and coffeehouse chain that is a sister brand to Pret A Manger.
- JAB Holding CompanyLuxembourg-based investment firm that majority-owns Pret A Manger.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- JAB Holding CompanySpeculative
JAB Holding Company might see improved revenue potential for its subsidiary through the subscription club relaunch.
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The entities involved
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Panera Bread
American restaurant chain specializing in soups, salads and sandwiches
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Krispy Kreme
American global doughnut company and coffeehouse chain
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JAB Holding Company
Luxembourg-based investment firm
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