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  1. Booking Holdings confirmed that it uses booking.com and Priceline as primary brands.

Priceline, a brand of Booking Holdings, integrated Southwest Airlines flights across its entire booking portfolio.

1 report, 1 independent Updated Aug 7
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Priceline, a brand of Booking Holdings, integrated Southwest Airlines flights across its entire booking portfolio.

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  • PR NewswireSouthwest Airlines Takes Off with Priceline: More Flights, More Smiles, Same Great Fares, Now Available Directly on Priceline Iconic travel brands team up to get travelers to their happy places for a