Procter & Gamble Acquires SpinBrush Business for $475 Million
1 report, 1 independent
Updated Sep 22
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What happened
Procter & Gamble acquired the SpinBrush business for $475 million on September 22, 2026. The business was designed by John Osher and partners, who started the product design from an 80-cent cost floor. This approach contrasted with competitors who designed down from approximately $79.
From yahoo.com
Why it matters
The acquisition expands Procter & Gamble's product portfolio. The SpinBrush utilized a 'Try Me' window on its packaging, allowing shoppers to feel the spinning bristles and replacing traditional advertising spending.
From yahoo.com
Who's involved
- Procter & GambleAcquired the SpinBrush business for $475 million
- Shailesh JejurikarHolds senior executive roles at Procter & Gamble
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The entities involved
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Procter & Gamble
American multinational consumer goods corporation
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