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  1. Kia, Hyundai, Honda, Audi, and Bentley are discussed in the context of their strategic attempts to establish or reinforce a presence in the luxury market.

Prototypes for Genesis were tested at Le Mans while Hyundai oversees the brand's strategy targeting luxury brands like Ferrari.

1 report, 1 independent Updated Jun 1
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What happened

Some supportReported by 1 outlet

Prototypes for Genesis were tested at Le Mans while Hyundai oversees the brand's strategy targeting luxury brands like Ferrari.

Who's involved

What this event is mainly about
Hyundai Motor CompanyFerrari

How it developed

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  1. Volkswagen and Hyundai showcased electric concepts and installed electric powertrains in T1 Samba Bus.Sub-event
  2. Genesis prototypes tested at Le Mans as Hyundai pursues luxury market strategy targeting Ferrari.1 source

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Part of

Kia, Hyundai, Honda, Audi, and Bentley are discussed in the context of their strategic attempts to establish or reinforce a presence in the luxury market. All 2 developments

The entities involved

Coverage

Newest first; wire copies grouped