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Geely Group subsidiary targets UK market with agricultural ATVs

1 report, 1 independent Updated Sep 21
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

QJMotor is targeting the UK market with a range of keenly priced All-Terrain Vehicles (ATVs). The manufacturer, which is part of the Geely Group and includes Lotus, has been involved in the motorcycle industry since acquiring Benelli in Italy in 2005. The company's importer, Moto 73, which is based in Chorley, is now branching into agriculture. The initial ATV offerings range from 300cc to 1,000cc, with models like the SFA 600 priced at £7,499 in agricultural guise.

From fwi.co.uk

Why it matters

Some supportBrind's analysis of the reports

The market entry into the UK signals a diversification strategy for the Geely Group. The company is leveraging its experience in the motorcycle sector and its engine development roots in Italy. The pivot of the importer into agriculture suggests a strategic move to secure market share in specialized sectors.

From fwi.co.uk

Who's involved

  • LotusLuxury automotive brand part of the Geely Group
  • GeelyChinese automotive manufacturing company and parent of the Geely Group
  • ChorleyTown where the company's importer is based
  • PolestarSwedish automotive brand under the Geely Group umbrella

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The entities involved

  • Lotus

    business in Italy

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Coverage

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