Rankin Carroll Appointed Chief Brand Officer of Mars Snacking
1 report, 1 independent
Updated Fri 00:00
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What happened
Rankin Carroll was appointed Chief Brand Officer of Mars Snacking. Carroll recently discussed how brands such as M&M’s, Snickers, and Skittles maintain cultural relevance while managing creative risk.
From adweek.com
Why it matters
The discussion covered how Mars pressure-tests risky creative ideas and how the company is learning to loosen control in creator-led marketing. Carroll also detailed the 2023 Snickers AI experiment, which required legal, security, and agency teams to collaborate on the risk.
From adweek.com
Who's involved
- RankinChief Brand Officer of Mars Snacking
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The entities involved
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Rankin
British portrait and fashion photographer and director (1966- )