Brind.

RCS launch enables branded, verified messages and influences Twilio's market leadership following Apple's rollout.

2 reports, 2 independent Updated Aug 28

Gone quiet Reached 2 outlets in its first 24 hours

Reports: 2
Developments: 4
Repetition: 0%

New informationRepeats or wire copies

AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 2 outlets

RCS launch enables branded, verified messages and influences Twilio's market leadership following Apple's rollout.

Who's involved

What this event is mainly about

Rich Communication Services Apple Inc.Twilio

How it developed

Newest first. Tap a step to see who reported it.

Aug 10A redesigned platform is successfully driving user adoption and conversion, leading to increased messaging revenue growth through RCS.Sub-event
Jun 7Twilio is offering RCS for business messaging, ensuring reliable delivery through SMS fallback.Sub-event
Aug 28RCS launch enables branded, verified messages, impacting Twilio's market position after Apple's rollout.1 source
- Simply Wall St.
Aug 27RCS is positioned as successor to SMS, driven by Apple's integration into iOS 18.1 source
- GlobeNewswire

Keep exploring

The entities involved

Rich Communication Services
communication protocol for mobile phones, aiming at replacing SMS and MMS messages with a system that is richer, provides phonebook polling (for service discovery), and transmit in-call multimedia via mobile data

Nothing else this week.
Apple Inc.
American multinational technology company based in Cupertino, California
- Apple is utilizing TSMC for advanced chip manufacturing, a trend observed alongside market pricing pressures affecting sales volume.Mon 17:45
- Apple Inc. stock is traded on Nasdaq, and Jefferies Financial Group restated a hold rating on the company.Mon 17:22
Twilio
US technology company
- Twilio surveyed market trends in the Philippines.Mon 14:27
- Both Palantir and SoundHound are facing market headwinds despite the overall growth in AI, while Twilio is successfully leveraging market trends.Fri 09:06

Related events

Coverage

Newest first; wire copies grouped

Aug 28Simply Wall St.How Twilio’s (TWLO) Global RCS Launch Could Shape Its Messaging Platform and Customer Trust Twilio recently announced the global general availability of Rich Communication Services (RCS) messaging, e
Aug 27GlobeNewswireThe New Conversational Standard: Rich Communication Services Market Forecast Report 2025-2030, with Profiles of Google, Apple, Twilio, Sinch, Infobip, MessageBird, and GSMA The RCS market is poised f