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Red Robin and Topgolf Introduce Dirty Soda Trend to Menus

1 report, 1 independent Updated Tue 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Red Robin Gourmet Burgers has introduced Spiked Dirty Sodas to its beverage menu, which include options combining Coca-Cola, Dr Pepper, and Sprite with various spirits. Topgolf is also noted for adopting this growing beverage trend. Technomic reported that operator adoption of dirty sodas has surged 325% in the last 18 months.

From nrn.com

Why it matters

Some supportBrind's analysis of the reports

The adoption of dirty sodas by major casual dining and entertainment chains indicates a significant shift in consumer beverage preferences. This trend is expanding beyond quick-service chains, influencing the operational strategies of full-service concepts like Topgolf.

From nrn.com

Who's involved

  • Red RobinCasual dining restaurant chain introducing spiked dirty sodas.
  • TopgolfOpen-air entertainment company adopting the dirty soda trend.
  • Coca-ColaCarbonated soft drink used in Red Robin's new beverage menu.

Who could feel it

Possible knock-on effects

These are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.

  • Coca-ColaSpeculative

    Coca-Cola might see increased demand for its products due to Red Robin's menu changes.

  • TitoSpeculative

    Tito might see increased sales volume as Red Robin incorporates its vodka into beverage offerings.

  • Jack Daniel'sSpeculative

    Jack Daniel's might see increased sales volume from Red Robin's new spiked sodas.

  • MalibuSpeculative

    Malibu might see increased sales volume as it is used in Red Robin's coconut-based drinks.

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The entities involved

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Coverage

Newest first; wire copies grouped