Redwood Logistics acquires JBF Consulting to launch advisory services

Redwood Logistics, a fourth-party logistics provider, acquired JBF Consulting, a supply chain technology advisory firm, on October 6, 2026. The company launched a new venture called Redwood Advisory. This service helps shippers decide on changes to their strategy, operating model, and technology. Redwood Advisory specifically covers Transportation Management System (TMS), Warehouse Management System (WMS), and AI strategy and selection.

The acquisition allows Redwood Advisory to offer services in critical areas like TMS selection, leveraging JBF Consulting's two decades of experience with shippers. This move positions Redwood Logistics to engage with shippers early in their technology decision-making process.