Regional Food Stalls Drive Sales at Vijayawada Food Festival
1 report, 1 independent
Updated Mon 00:00
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What happened
The National SARAS Mela in Vijayawada is drawing visitors with regional food stalls featuring cuisines from across India, such as bebinca from Goa and rabdi jalebi from Rajasthan. As of October 18, the mela recorded cumulative sales of Rs 2.74 crore, covering 1.13 lakh products. On October 18 alone, sales reached Rs 1 crore through 39,690 products, with over 60,000 visitors attending the event.
From indiatimes.com
Why it matters
The event highlights consumer interest in diverse regional cuisines, contributing to local commerce and sales within Vijayawada. Food sales alone accounted for approximately Rs 50 lakh at the Saras Shakti Food Court.
From indiatimes.com
Who's involved
- VijayawadaHost city for the National SARAS Mela
- Andhra PradeshState where Vijayawada is located