MSL Group Research Highlights Employee Advocacy on LinkedIn
1 report, 1 independent
Updated Sep 21
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What happened
Research from MSL Group, published in 2022, found that company content shared by employees received eight times more engagement than the original company posts on social media platforms like LinkedIn. The findings also suggest that people are more likely to trust content posted by employees than content from corporate-branded pages.
From moneymarketing.co.uk
Why it matters
The research suggests that businesses must invest in building personal profiles for key staff to leverage employee advocacy. This strategy allows firms to build personal brands that can drive engagement and long-term client relationships.
From moneymarketing.co.uk
Who's involved
- MSL GroupConducted research on social media engagement and employee advocacy.
- LinkedInSocial networking platform where the research findings apply to marketing strategies.
Keep exploring
The entities involved
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LinkedIn
American social networking website for people in professional occupations
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