Study finds British consumer tastes for fish have narrowed over a century
What happened
Researchers at the University of Exeter analyzed thousands of meals featured in the British edition of Good Housekeeping magazine from 1923 to the present day. The study found that the variety of fish dishes has significantly narrowed, with once-popular favorites like lobster, oysters, and herring largely disappearing from recipes. Today, cod, haddock, tuna, salmon, and prawns account for about 80 per cent of all fish eaten in the UK.
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Why it matters
The findings reflect a genuine narrowing of consumer preferences regarding fish dishes, according to the lead author. This trend indicates a shift in the types of seafood being encouraged and consumed by the British public.
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Who's involved
- University of ExeterConducted the research using magazine recipes to study changing consumer tastes.
- Good HousekeepingProvided the 100-year archive of recipes used as the basis for the study.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- University of ExeterSpeculative
The University of Exeter could see changes in research funding related to consumer behavior and food trends.
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The entities involved
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University of Exeter
public research university located in Exeter, United Kingdom
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Good Housekeeping
American magazine
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