Brind.

Alliance for Audited Media Launches Incrementality Certification for Commerce Media

1 report, 1 independent Updated Fri 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

The Alliance for Audited Media launched an Incrementality Certification program to support transparency and growth in commerce media. This program reviews and certifies the incrementality methodologies used by commerce media networks and intermediaries. Richard Murphy, CEO of the Alliance for Audited Media, stated the certification will elevate trust and accountability in the industry.

From ifabc.org

Why it matters

Some supportBrind's analysis of the reports

The certification addresses increased scrutiny from advertisers and procurement teams regarding how their investments drive business outcomes. This effort aims to validate measurement approaches that align with industry guidelines, including those from the IAB and the Association of National Advertisers.

From ifabc.org

Who's involved

  • Richard MurphyCEO of the Alliance for Audited Media, who announced the certification program

Keep exploring

The entities involved

Coverage

Newest first; wire copies grouped