Roku and Netflix announced a pivot toward ad-supported models to drive growth.

1 report, 1 independent Updated Aug 14

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What happened

Some supportReported by 1 outlet

Who's involved

What this event is mainly about

Roku, Inc.Netflix

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Part of

Netflix scales ad-supported tiers while Disney and Amazon deepen integrations in the competitive CTV advertising market. All 1 developments

The entities involved

Roku, Inc.
American producer of streaming video and audio players for television, based in Los Gatos, California

Nothing else this week.
Netflix
American subscription video on-demand over-the-top streaming service
- Harry and Netflix established a partnership through the Archewell Productions banner.04:19
- Major media companies including Netflix, Disney, Starz, and AMC are exploring and implementing AI tools like Runway AI to accelerate production and reduce costs.02:02

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Coverage

Newest first; wire copies grouped

Aug 14ZacksNFLX vs. ROKU: Which Ad-Supported Streaming Stock is the Better Buy? The streaming wars have entered a new phase as both Netflix NFLX and Roku ROKU pivot toward ad-supported models to drive growth. W