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  1. Showcasing coast features in Gulf Shores is driving increased tourism interest.

Gulf Shores Tourism Boosted by Return of Sand In My Boots Festival

1 report, 1 independent Updated Thu 00:00
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What happened

Some supportReported by 1 outlet

The Sand In My Boots festival is scheduled to return to Gulf Shores in May 2027. This event replaced Hangout Fest in 2025. Michelle Russ, vice president of meetings, sports and events for Gulf Shores & Orange Beach Tourism, stated that local businesses are preparing for the expected influx of customers.

From fox10tv.com

Why it matters

Some supportBrind's analysis of the reports

The festival is expected to provide a significant economic boost to the area. According to figures from the City of Gulf Shores, hotel and vacation rental occupancy jumped from 25 to 30 percent before the 2025 festival to 85 to 90 percent during the event.

Showcasing coast features in Gulf Shores is driving increased tourism interest.

From fox10tv.com

Who's involved

  • RussVice president of meetings, sports and events for Gulf Shores & Orange Beach Tourism
  • Gulf ShoresThe city hosting the tourism event

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The entities involved

Coverage

Newest first; wire copies grouped