Salesforce and Figma are competing for enterprise technology budgets while exploring acquisitions to enhance data management and AI capabilities.

The entities involved

• Salesforce →

  American cloud-based software company

  • DocuSign announced integrations with Microsoft 365 and Salesforce to enable seamless agreement management and simplify contract processes.Fri 23:22
  • M&A activity is heating up in the MarTech sector, with Salesforce announcing intentions to acquire Braze, potentially leading to Klaviyo's takeover.Thu 21:11
• Figma →

  online vector graphics editor and prototyping tool

  • Intense competition in the creative software market involving Adobe, Canva, and Figma.Sat 20:39

Related events

• Palantir Technologies, Salesforce, Microsoft, and Google are all ramping up their respective AI initiatives.Jun 8
• Salesforce and ReposiTrak are technology companies competing for investment capital.Tue 12:22
• Palantir Technologies and Figma are noted as competitors in the modern digital economy.Oct 15