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Shopify VP Analyzes Customer Acquisition Cost on Google and Meta

1 report, 1 independent Updated Mon 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Scott Kramer, a Vice President at Shopify, analyzed Customer Acquisition Cost using internal analytics across Google and Meta advertising channels. During a discussion on marketing, Shopify VP Jess Jacobs stated that 50% of marketing spend might be wasted.

From adweek.com

Why it matters

Some supportBrind's analysis of the reports

The calculation of Customer Acquisition Cost is becoming more complex due to fragmented customer journeys and evolving customer behaviors. This suggests that marketers must adjust strategies to drive incremental reach and understand the value of new versus existing customers.

From adweek.com

Who's involved

  • ShopifyCanadian e-commerce company where Scott Kramer is a VP and which provides analytics.
  • Scott KramerVice President who used Shopify's analytics to identify Customer Acquisition Cost.
  • GoogleAmerican multinational technology company used as an advertising channel for CAC analysis.
  • MetaAmerican technology company used as an advertising channel for CAC analysis.

Possible ripples

Who this could reach next, traced step by step from the reporting. Possibilities worth considering, not forecasts.

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The entities involved

Coverage

Newest first; wire copies grouped