SEBI Permits Abbreviated Disclosures for SMS Services
2 reports, 1 independent
Updated Mon 00:00
No new developments lately
Reached 2 outlets in its first 24 hours
- Reports
- 2
- Developments
- 1
- Repetition
- 50%
New informationRepeats or wire copies
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
SEBI permitted the use of abbreviated disclosures in short-format messaging, including SMS, push notifications, and pop-ups. This allowance applies to regulated entities, such as stock brokers and mutual funds. These concise advertisements must include hyperlinks directing users to full risk disclosures.
From indiatimes.com
Why it matters
The notification applies the Common Advertisement Code to regulated entities. This means that while SMS disclosures can be brief, they must still adhere to strict rules regarding risk disclosure and celebrity endorsements.
From indiatimes.com
Who's involved
- SMSThe subject of the regulatory change regarding SMS disclosures.
- MARTECHProvides the operational layer necessary for SMS functionality.
- Cope NotesUtilizes SMS as the underlying technology for its service.
- VonageProvides SMS authentication services for the platform.
- Reserve Bank of IndiaMandates that essential services provided by SMS remain functional.