Selena Gomez is promoting a brand sold at Sephora and Ulta Beauty, featuring a hero spot with director Hans Neumann.
1 report, 1 independent
Updated Jul 28
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What happened
Selena Gomez is promoting a brand sold at Sephora and Ulta Beauty, featuring a hero spot with director Hans Neumann.
Who's involved
What this event is mainly aboutKeep exploring
The entities involved
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Selena Gomez
American singer and actress (born 1992)
Nothing else this week.
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Sephora
French multinational chain of cosmetics stores
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Ulta Beauty
American chain of beauty stores
Nothing else this week.
Related events
- Sephora, Ulta Beauty, Amazon, and Walmart are competing in the specialty beauty market and targeting international expansion.
- Target is replacing Ulta's beauty offering as Ulta exits the partnership, while Amazon pushes into prestige beauty.
- Ulta Beauty is listed on the Nasdaq stock exchange and competes in the beauty retail market.
- Sephora, Ulta Beauty, and Amazon are engaged in a rivalry over market share in the cosmetics retail sector.
- Ulta Beauty, led by CEO Kecia Steelman, is planning a new flagship store in New York City.
Coverage
Newest first; wire copies grouped- retaildive.comRare Beauty draws inspiration from Greek mythology for global campaign