Mexico Senate Approves Tougher Fines for Unsolicited Advertising

The Senate unanimously approved changes to Mexico’s Federal Consumer Protection Law, establishing tougher penalties for unsolicited advertising. These fines can range from 56,570 to 2,345,728 pesos for businesses that contact consumers without consent. The new rules apply to commercial messages sent via traditional calls, WhatsApp, and other messaging platforms, and hold companies responsible even if they outsource their campaigns. This legislative action follows information from Truecaller placing Mexico among the top five countries globally for unwanted calls.

The reform directly impacts how businesses conduct marketing in Mexico City. The law mandates accountability for unsolicited communications, which is relevant given that Truecaller information shows Mexico has one of the highest volumes of unwanted calls globally. This change increases the regulatory risk and compliance costs for companies operating in the country.