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  1. IBM and SAS Institute are key market players in sports analytics, which is used in racing sports like NASCAR.

Several companies, including SAS Institute, IBM, HCL Technologies, Zebra Technologies, and GlobalStep, are competing in the global sports analytics market.

1 report, 1 independent Updated Aug 18
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Several companies, including SAS Institute, IBM, HCL Technologies, Zebra Technologies, and GlobalStep, are competing in the global sports analytics market.

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  • GlobeNewswireSports Analytics Market Surges to $4.75 billion by 2030 - Dominated by IBM (US), SAS Institute (US), SAP (Germany) Delray Beach, FL, Aug. 18, 2025 (GLOBE NEWSWIRE) -- According to MarketsandMarkets™,