Halloween Treat Spending Declines Amid Cost-of-Living Strain
1 report, 1 independent
Updated Oct 1
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What happened
Preliminary Halloween retail figures show that American shoppers spent less on Halloween treats than in previous years, according to NIQ. Halloween chocolate revenue declined by $33.1 million through October 17 compared to the prior year. This decline was driven entirely by milk chocolate, while dark chocolate saw a marginal rise and white chocolate remained steady.
From shafaqna.com
Why it matters
The decline reflects broader cost-of-living strain impacting American consumer mood. Wellness-minded buyers are also shifting demand toward reduced-sugar alternatives and snacks outside traditional confectionery.
From shafaqna.com
Who's involved
- NIQMarketing research firm providing retail spending figures
- AustralianBelgian company specializing in ice cream and waffles, owned by NIQ
- Jim PeckCEO and Executive Chairman of NIQ
- Mike WatkinsHead of retailer and business insight for NIQ
- New York Stock ExchangeStock exchange where NIQ is publicly listed