Shuttleworth links luxury ecotourism business to Principe environmental preservation
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New informationRepeats or wire copies
What happened
Mark Shuttleworth's luxury ecotourism business depends on the environment of Principe, a lush island in the Gulf of Guinea. The initiative involves offering locals a financial dividend to encourage the preservation of the island's natural environment. This dividend scheme, paid by Shuttleworth's charitable organization, offers up to 6,250 dobras (approximately $290) per quarter to adults in exchange for agreeing not to engage in environmentally damaging activities like sand extraction or unregulated logging.
From jacarandafm.com
Why it matters
The scheme functions as a bonus rather than a salary in a region where many residents live on less than $3.60 a day. The success of the dividend model is tied directly to the long-term viability of the pristine environment, which is the foundation of Shuttleworth's business operations.
From jacarandafm.com
Who's involved
- PrincipeIsland whose environment is the basis of the ecotourism business
- UNESCOInternational body recognizing Principe as a biosphere reserve
- Mark ShuttleworthSouth African entrepreneur whose business relies on the island's environment